- Shoemaker takes 3rd - Huatulco ITU Triathlon World
- Join us at the 1st annual Swap-a-Cross Bike Swap
- Jarrod Shoemaker takes 4th in the Amica Championships
- More wins on the track 6-Daagse van Amsterdam
- Rolf Prima sponsors decorated combat veteran
- Dean Tracy win's Team Sprint at USA Track Nationals
- Jarrod Shoemaker wins the ITU Duathlon World...
- Jarrod Shoemaker finishes 10th in the world
- Heather Wurtele takes 2nd - Lake Stevens 70.3 Ironman
- Shoemaker wins Hamburg Dextro Energy Triathlon
- Rolf Prima Adds Ceramic Bearing Option
- All News
What began as a curious engineer’s infatuation with improving the established bicycle wheel in the early 1980s has evolved into one of the most successful bicycle component brands. By late 1997, Rolf’s unique, patented designs gained worldwide acceptance and firmly established the Rolf brand as the leader in high performance bicycle wheel systems.
Armed with several new design patents which contribute to substantial improvements in strength, durability, weight reduction and aerodynamic performance, Rolf Prima continues to develop a comprehensive line of high performance road wheels.
From super-lightweight carbon fiber wheels that offer unparalleled ride performance to the entry-level of hand-built alloy clinchers - Rolf Prima offers something for everyone. All Rolf Prima wheels are hand-built in Eugene, Oregon.