Rolf Prima sponsors athletes from the elite professional ranks to top-level amateur in triathlon, road cycling, track and cyclocross.

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Rolf Prima Race Videos

Ironman World Championships - Kona 2015 with interviews with Jesse Thomas and Emily Cocks

Annual, Disciples of Dirt - All Comers Meet 2015 event!

Gravel action from the Eugene Roubaix 2014 Road Race

Rolf Prima sends a four person team to the 2016 RAAM. Follow us as we document their training and preparing for this epic event!

Rolf Prima owner Brian Roddy along with wife, Carrie Ward, owner of and brother, Adam Ward and Steve Cash, owner of will be racing the 2013 Cape Epic mountain bike stage race in Africa. The ultimate mountain bike race!
Ironman World Championships 2011 in less than 3-minutes!
USGP - Bend, Oregon 2011 race Rolf Prima athlete interviews with Tristan Schouten and JT Fountain

Athlete Gallery