The Ares4, Ares6 and Ares8 are the latest additions to Rolf Prima’s arsenal of high performance, aerodynamic wheel sets. The all carbon clincher Ares wheel sets are available in three depths to give you weights and aerodynamic benefits usually reserved for carbon tubulars.

Whether you are lining up for the first road race of the season or meeting up with the local club for the weekly throw down, the new Ares models will give you that added edge over your competitors.

In stock and shipping so stop by your local bike shop and check them out in person.

Tyler Butterfield wins Pan American Triathlon

How better to start the year than with a win? Rolf Prima athlete, Tyler Butterfield claimed his first ITU victory this past weekend at the PATCO Pan American Triathlon Championships in La Paz, Argentina.

Butterfield lined up with over 40 Pro men, representing 13 countries as they all set out to claim the first title for 2012. A fast swim of 19:43 put Butterfield about 30-seconds behind the main group more ....

JT Fountain takes 2nd at Cyclocross Nationals

The 2012 USA Cyclocross National Championships opened this past Wednesday with more than 1,000 of the nation’s top cross racers in Badger Prairie Park, outside Madison, WI. Kicking off with the Singlespeed category, there was an early attack from Rolf Prima’s own J.T. Fountain and Aaron Bradford of Santa Cruz. more ....

Ever wonder what we put wheels through before they reach you....?

See the latest in Rolf Prima's testing policies and procedures.

Rolf Prima Tri at the Grove returns for year two!

Join us once again this summer in Cottage Grove for what many said was their "favorite race of the year". Registration is open and sold out last year, so don't miss your chance to join us on a beautiful course this year. more ....

Upcoming Rolf Prima events -join us at:
North American Handmade Bicycle Show - March 2nd - 4th, Sacramento, CA
Tour of Walla Walla - April 20th - 22nd, Walla Walla, WA
Rolf Prima Tri at the Grove - July 28th, Cottage Grove, OR