Thunderstorms were predicted for the afternoon start but it turned out to be an awesome day for racing at the 2011 Ironman 70.3 Boise.   Among the pro field were six Rolf Prima athletes primed to race: Heather Wurtele, Trevor Wurtele, Jesse Thomas, Chris Bagg, Guy Crawford and Kate Bevilaqua.

If there was one thing everyone could agree on, it was that the water was cold: 53°F. Everyone’s goal was to spend as little time in it as possible. In the women’s field, Heather Wurtele was second out of the water at 27:30 and made quick work of the bike course with a split of 2:25:01. Read the full race recap.

2012 Cross wheels are here....

Cross season is just around the corner and Rolf Prima is here to make sure you are set for race day. Pick up the all new ECX with an alloy tubular or clincher rim for just $599 a set.

For something a little lighter, look at the VCX or the new 38CX carbon tubular. For all you disc brake users, check out the new VCX-disc option. Complete 2012 cross line...

Join Rolf Prima for the Inaugural Heartland Velo show

Rolf Prima is a proud sponsor of the 2011 Heartland Velo Show!

Showcasing some of the finest frame builders in the Midwest, the Heartland Velo show promises to be the show to see this coming August. Not only will there be custom frames in every corner to lust after, but there are a handful of seminars to sit in on and learn from the builders themselves. Ladies - join Brooke Bauer from Rolf Prima who will be sitting on the featured "Empowering women cyclists" panel.

Put it on your calendars: August 28th & 29th. Heartlandveloshow.com

Upcoming Rolf Prima events -join us at:
NW Tandem Rally - July 1st - 4th in Spokane, WA
Rev3 Triathlon - July 10th in Portland, OR
Rolf Prima Tri at the Grove - July 24th Cottage Grove, OR
Portland Twilight Crit - Aug. 12th in Portland, OR
Heartland Velo show - Aug. 27th & 28th in Madison, WI