The Elan alpha

Don't Compromise - Light and Aero

Why compromise? Simply put, the new Elan alpha is the ultimate alloy wheel set that offers the combination of aerodynamics, light weight and stiffness. You can have it all! 

Built on the new Delta Rim technology the wider rim of the Elan alpha gives you a better tire to rim transition thereby smoothing the air flow and decreasing drag, while the better supported tire sidewalls improve the overall ride performance.

Podium finishes around the globe for Rolf Prima

Kicking the racing season off with a bang, Rolf Prima athletes have been racing to the podium around the globe.

Gina Crawford - takes 2nd at Ironman New Zealand

Graham O'Grady - takes 2nd at Escape from Alcatraz

Jesse Thomas - takes 3rd at Escape from Alcatraz

Tyler Butterfield - takes 3rd at Abu Dhabi

Heather Wurtele - takes 4th at Abu Dhabi

Allison Powers, NOW Novartis Pro Women's Team - 2nd at Merco Cycling Classic

Join us at the 2nd annual Oregon Gran Fondo

What are you doing June 2nd? Join us for the second running of the Oregon Gran Fondo. This year is set to be even larger than last year’s inaugural event and will take over Main Street in Cottage Grove with the finish line, beer garden and live music stage.

Register today!

North American Handmade Frame builders Show - highlight

Rolf Prima joined the over 200 exhibitors in Denver for the 2013 NAHB show - and what a show it was.

We enjoyed catching up and seeing all the latest from frame builders around the globe. If you missed it, we hope you'll join us next year in Charlotte, NC for the 10th addition of this great show.

A few photo's from the show floor

Full list of show winners

Upcoming Rolf Prima events - Join us at: