The cross season is here and the rain and cool weather has followed suit to give us some awesome race courses. Is your race steed ready?

Check out the new ECX model available in an alloy clincher or tubular rim option and retails for just $599 a set.  Or the new VCX-disc model is a great choice for those looking to run disc brakes. Take advantage of the weight savings in the 38CX, our 38mm carbon tubular for the best mud shedding option at a weight of just 1235gm a set.

Vigor α - beats the Zipp 101

That's right, the Vigor α is lighter and faster than the Zipp 101. Proving a hand built wheel from Eugene, Oregon can outperform the big boys - see the wind tunnel result.

Rolf Prima wheels are engineered to make you faster. The greatest potential for improving cycling speed is through improved aerodynamics.

Gina Crawford takes 7th at Ironman Worlds - Kona ...

Finally I have had a chance to sit down and think about my 7th place finish at the World Champs last weekend. To me 2012 was a year to get back into the sport with little expectations and I have well and truly exceeded any expectations that I might have had. more...

Jesse Thomas wins Rev3 Florida and takes 2nd overall in Rev3 series...

I arrived on course Friday afternoon to some conditions Winnie the Pooh might call “very blustery, indeed.” Convinced it would be good to “test the conditions,” I flailed my way out into the water. After about 8 minutes of thrashing, I realized there was a large crowd gathered along the pier, and, they were all staring at me. more...

Upcoming Rolf Prima events -join us at:
OBRA Oregon Cross Championships - Dec 1st, Eugene, OR
Bike n Hike Santa Cross - Dec 16th, Salem, OR
North American Handmade Bicycle Show - Feb 22nd - 24th, Denver, CO