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Rolf Prima signs Pro triathlete Eric Lagerstrom for the 2016 and 2017 season

Eugene, OR – Rolf Prima, the US hand-built wheel builder of high-performance wheel systems, is proud to sign pro triathlete and Olympic hopeful Eric Lagerstrom for the 2016 and 2017 triathlon season. 

“Eric is the kind of athlete you want to be around and I l love following his races and recaps. He has so much enthusiasm – it’s contagious. His fans love it too and he helps keep them stoked on triathlon,” said Rolf Prima Owner, Brian Roddy.

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ROLF PRIMA PREPARES FOR 2016 RAAM

Sending a four person team to the 2016 RAAM (Race Across America) - meet the team and the crew behind them!!  More to come, so follow us as we document their training and preparations on this epic adventure. 

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Rolf Prima athletes win Ironman 70.3 Taiwan

Take the win on both the Men's and Women's side, along with a 2nd place victory on the Women's side, Rolf Prima athletes dominimated the recent Ironman 70.3 Taiwan!

Guy Crawford - 1st                  Gina Crawford - 1st                   Kate Bevilaqua - 2nd

Read the full recap at www.slowtwitch.com

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Jesse Thomas takes 5th title in a row at Wildflower Triathlon - 5-Peat!!

By Jesse Thomas, May 4th, 2015 - copied from leapdaysports.com

High 5 for FIVE: 2015 Wildflower Race Report

Heyo all you handful of Wildflower wins holding crazy ass fans. Boo….yah!

Win #5. It’s kind of crazy. Maybe more crazy to think that I’ve been doing this as a job for 5 years. I think that’s the longest I’ve ever done anything. And while the big deal is 5 wins in a row, it strangely doesn’t feel like that. It feels more like 5 separate wins, one a time, each a totally different and unique experience in it’s own time, and only loosely connected to each other…if that makes any sense. This one was special in it’s own way because I got to share it with my training buddy and mostly buddy in general Matt Lieto, who finished 2nd. It was a truly special day in a string of special days here at Wildflower. Thanks to all of you guys for the support. Here’s how it went down:  Read Jesse's full recap

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Rolf Prima manufacturing facility moves and expands

Eugene, OR – Rolf Prima, the hand-built wheel and rim manufacturer has moved their manufacturing and offices to their new purpose-built facility in Eugene, Oregon - about three miles from their previous location. “I think I’m one of the few people who like moving. It’s hectic, but exciting and new.” said Rolf Prima Owner, Brian Roddy.  “When we brought alloy rim manufacturing in-house, we quickly outgrew our previous building. Our new building gives us a lot more space to not only accommodate our growth, but allow us to be efficient at the same time. To compete as a US manufacturer, we need to be dialed.”

The move is now complete as the offices joined production which had moved two weeks prior. “As a small business owner, this is new territory for me as well as for our team. Our dealer network and customers have really supported us and we look at this expansion as part of us doubling down on US manufacturing and making great stuff here at home”,  said Roddy.

Rolf Prima’s headquarters new shipping/mailing address:

940 Wilson St., Eugene, OR 97402

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Oregon Trail part four: Rolf Prima

Rouleur Magazine tours Rolf Prima:

“The paired spoke concept made sense, but I needed convincing. And then you ride them and realize it works." We hit downtown Eugene to meet Brian Roddy and the team making fine wheels, two by two

There is a two hour trip south the next morning to the town of Eugene. Andy thankfully volunteers to drive – or aquaplane to be more precise, with the windscreen wipers going full-bore. Newborn lambs (in February: they start early round these parts) shelter beneath their mothers, themselves standing on the raised borders of fields adjoining the highway. What should be grazing land is lake. Yes, it’s still raining.  Read the full editorial ...

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Rolf Prima goes green with new composite lay-up

Rolf Prima goes green with new composite lay-up

Eugene, OR – This past November, Oregon voters approved measure 91.  Not only making some Oregonians stoked, but also allowing Eugene based wheel manufacturer, Rolf Prima to explore some new technologies in their rim production.

“In 2013 we started manufacturing our own alloy rims in-house. Continuing with that commitment, this opportunity allowed us to not only work on a whole new composite, but be involved with it from step one.” Said Product Manager, Robert Underhill

The new composite lay-up is a locally sourced material that is now legally grown in Oregon, allowing it to be as local as possible and a very sustainable process. The organic, natural fiber has proven to be 22% stronger than industry standard Kevlar. A process is proprietary, but just like all of Rolf Prima models, this new rim has gone through rigorous testing.

Rolf Prima will be introducing this new composite technology on one of their most popular rim profiles. Based on the Ares4, the all new Ares420 will feature a 42mm rim depth and come in at just 1165g a set.  For now they are only releasing this as disc brake specific, due to concern that heating the rim could emit a vapor causing positive test results within the peloton.

Production of the new Ares420 model is currently underway and shipping from their facility will begin in just a matter of weeks on April 20th.

 

Rolf Prima

Grown Right. Here.

Built Right. Here.

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Mountain Flyer - takes the Ralos CXC 29" out for a hard spin

Rolf’s Ralos CXC is the primo Prima, the company’s lightest mountain wheelset and the only one made from carbon.

The CXC 29 weighs 1,495 grams for the pair, and it’s also available in 650b at 1,460 g for the same price. The alloy Ralos 29 costs half as much and weighs 100 grams more. But, of course, for the dollar savings, you lose the stiffness of the carbon to go with the nearly-quarter-pound weight penalty.

As cross country wheels go, the CXCs are not considered superlight carbon wheels. Rolf Prima instead says they are light enough for racing but strong enough for everyday use. Stronger than a comparable aluminum wheel. In fact they are barely lighter (about 24 grams per wheel) than the WTB Strykers that came with my bike. Yet there seemed to be a much bigger difference in the ride than that negligible 1.6 percent in weight.  Read the full review....

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Red Kite Prayer, Patrick Brady - Reviews Ares4

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From: www.redkiteprayer.com

In the late 1990s, Rolf Prima wheels were getting spec’d on a great many Trek road bikes, most of them, at least according to my memory. Their approach of pairing spokes at the rim, rather than alternating the drilling, made the wheels arguably the easiest low-spoke-count wheels to true, but it did come with one liability at the time. The rims cracked nearly as often as eggs.

Read the full review:

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Bicycle Times reviews the VCX Disc

This Just In – Rolf Prima VCX Disc wheelset

by: Adam Newman - Bicycle Times

Thanks to their unique paired-spoke design, the wheels from Oregon-based Rolf Prima are hard to miss. Developed nearly two decades ago, the paired spoke design is more aerodynamic according to Rolf Prima and requires fewer spokes, which reduces weight. Briefly owned by Trek, the brand is now fully independent and building nearly every component of the wheels in the USA, including sourcing hubs from California-based White Industries and rolling many of its own rims in its Eugene, Oregon, facility.

The VCX Disc wheels ($1,099) are the more robust version of the classic Vigor model, especially built for cyclocross, adventure racing and touring. With a claimed weight of less than 1,700 grams, they won’t be keeping you off the podium. They are available in both clincher and tubular versions, with a proprietary hub built by White Industries with a titanium freehub body. There are 20 Sapim CX Speed spokes per wheel, set in pairs of course, and are built by hand in Eugene.  Read more...

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Ming Tan joins Rolf Prima - represent North California

EUGENE, Ore. (BRAIN) —Rolf Prima has added Ming Tan to its outside sales rep force to help manage and grow the wheel maker’s Northern California territory.

Tan has been in the outdoor and cycling industries for more than 18 years with companies including Ritchey Design and Upland Sports Group, the owner of Capo Cycling.

“Our customers in Northern California, and the Bay Area in particular, are technologically savvy, and Ming's background makes him the perfect person to help explain the technical benefits of our U.S. hand-built wheels,” said, Pete Moe, Rolf Prima’s sales manager.

 Tan said: “Since meeting the team at Interbike, I knew this was going to be a great brand to work with.  From the technical high performance aspect of the product, to the passionate energy and commitment to be great, it became a highly appealing brand to represent in Northern California.”

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Jesse Thomas takes 2nd at Ironman 70.3 Princeton

By Jesse Thomas - copied from leapdaysports.com

Crazy Ass Fans, a lesson for you all: Sometimes you win…sometimes you lose to a fast Ukrainian by .43 seconds in a sprint finish.

DOH!

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On Sunday I went to Princeton for another 70.3 to try to get a jump on points for next year, and earn some diaper money for the little poop machine. After an up and down day, I finished on the wrong side of a sprint to the line, losing to Viktor Zymstev in the final 100m…of 70+ mile race.  Read Jesse's full recap .. ..

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Chris Bagg takes 2nd at Challenge Penticton

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Chris Bagg takes 2nd at Challenge Penticton

Race recap by Rolf Prima athlete, Chris Bagg -

Oh, the relief of a good race after a disappointing season. Everybody feels something like this at some point of his or her life, whether we’re talking work, school, or athletics. It’s the morning after I finished second at Challenge Penticton, and the elation of the result still hasn’t surpassed the basic relief I feel for finally having a good race in 2014. That may seem cynical or misplaced, and I’m sure the emotion will flip-flop soon, but what I’m feeling right now is more akin to the pitcher who’s finally found the strike zone again, who’s recorded a quality start for his team and given them a chance to win.  Read his full recap

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New models for 2015 !!

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New models for 2015 !!

What’s new?

We’ve been working on some great new things for the 2015 wheel line. 

All of our wheels are hand build here in Eugene, Oregon and we set ourselves apart by offering a combination of the best technology, quality and craftsmanship in each wheelset we sell.

Road Carbon

Ares4 ES and Ares6 ES –

All new full carbon-clincher models.  A 42mm (Ares4 ES) or 60mm (Ares6 ES) rim depth option with a retail of just $1899 a set, these models feature our Delta Rim Technology that not only increases their aerodynamic benefits, but also creates an around more durable and overall handling performance wheelset.

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Bree Wee wins Ironman Canada

2014 Ironman Canada race recap

By Bree Wee - copied from www.breeweehawaii.blogspot.com

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I would not have been the girl holding the microphone and the bigger trophy if it weren't for the massive amount of help, love, & support that has been given to me. So while some headline may read that I won Ironman Canada, WE WON IRONMAN CANADA!  It has truly been the experience of a lifetime racing around the world.  Memories have been made that will last a lifetime and friends have been made that I will never forget.  However, taking three years to qualify has been one of the most emotional roller coasters of my life.  Yes, I enjoy triathlon very much, but I have not enjoyed being broke off my ass trying to make a flight to a start line and wondering if I should toss in the towel and return to full time teaching.  Was it all worth it?  Yes.  It is always worth it to give a dream your best effort, because life has taught me dreams do come true (eventually) and most times just when we think our efforts are exhausted and it feels like we are the only one left fighting in our corner, it all works out.  I am beyond happy to qualify for Ironman Hawaii and finally, finally, three years later, be racing in my back yard!!!  Read Bree's full recap -- --

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Jesse Thomas wins Ironman 70.3 Mont Tremblant

2014 Mont Tremblant 70.3 Race Report Booyah

By Jesse Thomas - copied from leapdaysports.com

Hello, Crazy Ass Fans! I’ll stick to English as it turns out my French translation in the preview blog actually said “Hello, Fans of Crazy Ass!” Ok, you can be fans of crazy ass also.

Jesse Thomas.JPG

What can I say about this weekend. It was magical. Like a magical place of happiness. Like the happiest place on earth. Ok, yes, it was Disneyland. Seriously. They have go carts, gondolas everywhere, beautiful water features, French chalets and a cool downtown with cobblestones and really expensive stores. Everyone is happy and there were even a couple of dudes in gigantic cartoon costumes. Read Jesse's full recap .. ..

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Red Kite Prayer - Visits Rolf Prima

By Padraig at redkiteprayer.com -

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When I went to Eugene, Oregon, for the Oregon Gran Fondo I rode one of Co-Motion’s signature models, the Nor’Wester. I last rode a Co-Motion—the Espresso—in 1998. It was a dynamite TIG-welded steel bike with a killer blue to purple fade. The Nor’Wester recalls the Italian stage racing bikes of the 1970s, ’80s and ’90s, what I tend to refer to as “grand touring” bikes.

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This bike was equipped with the Ares 4 carbon fiber clincher. I plan to do  a full review of the Ares 4, if only for the simple reason that riding them at the Oregon Gran Fondo was so enjoyable. In broad strokes, they featured a rounded spoke bed for superior aerodynamics and good handling in cross winds. And they did handle well, but better yet, it was a distinctly fast wheel.  Read the full story:

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Red Kite Prayer recaps the Oregon Gran Fondo .. ..

Re-posted from redkiteprayer.com by Patrick Brady

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Every now and then a good idea gets washed out. The New Romantic movement of New Wave music in the ’80s started off great and then went post-apocalyptic Road Warrior-style. Everyone started wearing mullets and forgot how to write actual songs. Somehow, wearing a tux shirt, unbuttoned, started passing for artistry. Gran fondos have suffered in the same way. There have been more than a few lackluster centuries that got repackaged as gran fondos, as if a new name was the same thing as a product overhaul.

The funny thing is that a real fondo is easy to distinguish from the imposter. First is the mass start. With most centuries and other organized rides I’ve ever done, no matter how early you arrive—8:00, 7:00, 6:30—there are people already on the road, have been for the last hour. In the middle of the lane, riding 9 mph. The other notable difference is that a real fondo, a proper fondo, will control each and every intersection for the whole of its length. The upshot is that you only put a foot down and stop if you choose to. We’re not talking a closed course, just the freedom from having to stop at each intersection, so when I’ve had event organizers complain how expensive and difficult it is to secure controlled intersections, my answer is, “Well maybe you’re putting the fondo in the wrong place.” Of course, the alternative is that they haven’t secured enough sponsorship to do the job right.  Read more ....

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