FOR IMMEDIATE RELEASE
EUGENE, Oregon, August 5, 2005
Rolf Prima Rolls Out its Lightest Carbon Wheels Ever
Eugene, OR - After a rigorous cycle of design, development and testing, Rolf Prima enters the carbon realm with a new, mid-section, carbon tubular wheel system that's light, fast and offers unparalleled ride performance.
The Carbon TdF38 wheel system uses an exclusive, custom rim design with a Nodal Reinforcement ™ process that allows the use of higher spoke tensions to maintain wheel stiffness. A 38mm deep-section carbon rim and 14 front / 16 rear bladed stainless steel spokes combine to make these feathery light wheels the ultimate choice in aerodynamic performance for professionals and elite amateurs alike . The wheel set weighs 1175g / set and retails for $1799. Titanium QR set included.
"Carbon fiber is the ideal material choice for aerodynamic rims today." says Brian Roddy, design engineer at Rolf Prima. "When you combine the strength to weight properties of carbon fiber with our Paired Spoke Design™ technology, you end up with the lowest spoke count aerodynamic wheels available."
Rolf Dietrich is the inventor of the paired-spoke bicycle wheel design. All Rolf Prima wheel systems are hand-built in Eugene, Oregon and are protected by numerous patents in the US and other countries with several non-exclusive license agreements in force.
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Contact: TJ Walsh [tj@rolfprima.com]
Rolf Prima Incorporated
750 Commercial Street, Suite 1
Eugene, OR 97402 USA
Voice: 541.868.1715
Web: rolfprima.com