FOR IMMEDIATE RELEASE
EUGENE, OR, Sep 15, 2006
A Custom Frame Builder’s Approach to Wheel Systems
Like bicycle frames, no single wheel model can meet the performance needs of every rider. That’s why Rolf Prima is the first wheel company to take a custom frame builder’s approach to building its bicycle wheel systems.
Just as custom frame builders vary tube lengths and wall thickness to optimize weight to strength properties for various size riders, Rolf Prima varies the component specification on two of its high-end Vigor and Elan Aero wheel models to better match wheel performance to cyclist’s needs across a broader weight range.
“This approach is a first in the industry and unburdens lighter riders from having to ride heavy wheels designed to accommodate most riders. In addition, heavier riders benefit greatly from tougher rims with longer service life without moving into a totally different wheel category.” says marketing director, TJ Walsh.
Fewer spokes, lighter rims with internal nipples and now, rider-specific wheel model specifications give every hand-built Rolf Prima wheel a distinct advantage over other wheels. See the entire Rolf Prima wheel system line at www.rolfprima.com.
Rolf Dietrich is the inventor of the paired-spoke bicycle wheel design. All Rolf Prima wheel systems are hand-built in Eugene, Oregon and are protected by numerous patents in the US and other countries with several non-exclusive license agreements in force.
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Contact: TJ Walsh [tj@rolfprima.com]
Rolf Prima Incorporated
750 Commercial Street, Suite 1
Eugene, OR 97402 USA
Voice: 541.868.1715
Web: rolfprima.com