EUGENE, Ore. (BRAIN) —Rolf Prima has added Ming Tan to its outside sales rep force to help manage and grow the wheel maker’s Northern California territory.

Tan has been in the outdoor and cycling industries for more than 18 years with companies including Ritchey Design and Upland Sports Group, the owner of Capo Cycling.

“Our customers in Northern California, and the Bay Area in particular, are technologically savvy, and Ming's background makes him the perfect person to help explain the technical benefits of our U.S. hand-built wheels,” said, Pete Moe, Rolf Prima’s sales manager.

 Tan said: “Since meeting the team at Interbike, I knew this was going to be a great brand to work with.  From the technical high performance aspect of the product, to the passionate energy and commitment to be great, it became a highly appealing brand to represent in Northern California.”

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