We are athletes. We ride, we run, we ski, we climb and we swim. We believe in a healthy balance and we take advantage of every opportunity that life allows.

We are craftsmen.  Your important ride is as important as our ride. We understand that quality and workmanship matter. By hand-building our wheels with parts that we design, test and manufacture, we can provide our customers with the consistently great experience they expect from us.

We are perfectionists. We are driven by technology and performance, and we focus on making world class wheels for cyclists no matter at what level they ride or race. 

We are teammates. We strive to maintain a supportive and rewarding place to work and it shows in our dedicated service.

We are local. We are committed to our community and the cycling community at large. We show our support through events, volunteering, participation, and cyclevangelism.

We are dedicated. We will always stay true to our customers and to our core beliefs in quality over quantity and purposeful engineering.


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Brian Roddy, Title

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Brooke Stehley, Title

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Matt Baumann, Title

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Kurtis Kekkonen, Title

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Joel Wilson, Title

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Pete Moe, Title

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Larry Jackson, Title

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Rocky Serna, Title

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Adam Ward, Title

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Erica South, Title

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Alan Cline, Title

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New builder, Title

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