There is no substitute for perfection.  While Rolf Prima wheels look hot already - customize your wheels to match your bike perfectly. Our Built on Demand Program allows you to customize the colors of your decal, rim and hub.


Our BUILT ON DEMAND DECAL PROGRAM is currently available on the following model families: Ares, TdF, Vigor, Elan, Alsea, Carbon Tandem and 4CX Disc
Choose from one of Rolf Prima's colors below.

** Please allow one week on custom decals


Purchase Custom Color Decals for Rolf Prima wheels. Please allow up to two weeks for shipment (usually one week).

** How to install your new decals

See how Rolf Prima creates custom color decals - in-house in Eugene, Oregon #builtrighthere

Rims and Hubs

Our BALLISTIC ARMOR COATING is a thin durable ceramic-based coating that adds minimal weight, while allowing customized colors.
Choose from one of Rolf Prima's palette colors: Red, Grey, Blue, Green, Yellow, Pink, White or Orange

** Please allow two-three weeks for Ballistic Armor Coating customization orders  

Customize your hub or rim color and match the decals for the perfect look!

Hub color customization available on: Ares6, Ares4, Ares4 Disc, Ares3, TdF6SL, TdF6, TdF4SL, Vigor Alpha, Vigor, Vigor Disc, Elan Alpha, Elan, Elan Disc, Alsea, Tandem Carbon and 4CX Disc, VCX Disc

Rim color customization available on: Vigor Disc, Vigor, Elan Disc, Ares4 Disc, Alsea, Tandem Carbon and VCX Disc clincher