Lifetime Crash Replacement Program

Everyone here at Rolf Prima rides so we understand that if you are riding a lot, crashes can happen. If your wheels are damaged in a crash, we offer a lifetime crash replacement/ crash repair discount on new wheels or the cost of the repair. Rolf Prima does this at its sole discretion and reserves the right to refuse this offer so don’t go around intentionally crashing or faking crash damage. We’ve been riding and working on wheels for a long time – we know that one already.

The Crash Replacement Program is extended only to the original owner and is not transferable. Proof of purchase and wheel serial number(s) are required for this program so be sure to keep your receipt. 


  • Proof of damage must be submitted. Please either return complete wheel or send a section of the rim including the wheel serial number. Detailed photos may also be requested.


Process for submitting wheels under the discount Crash Replacement Program

Simply fill out the form below and we'll be in touch with pricing for replacement.   We want to get you back on the bike as quickly as possible, so most replacement wheels ship within 3-5 business days.

Name *
Please let us know if this is a front or rear wheel

* Crash Replacement Program available in the US only.